www.Blackbook-PeopleFinder.com has been slapped! I should of seen it coming, though it was my very first PPC Campaign. The reason this particular URL got hit with the google slap was because of ‘unrealated’ keywords. For example to major keywords which I was using were whitepages.com and white pages.com. Both these keywords had a Quailty Score of 1/10. Google seemed to put up with this for 2 months, and then – they did it. All my keywords are now have a Quailty Score of 1/10 and to get any ad to show I have to bid $2.50 or more and they will not show more than 5 times or so per day!
The Solution?
Either wait months for google to ‘un-slap’ or create a new URL. Of course I created a new URL – www.LivePeopleSearch.ws. I have learnt from my last slap and now have a Quailty Score of 7/10 for all keywords. This time I have started the campaign using only Long-Tail-Keywords to start, this will help boost the Quailty Score and therefor have higher ranking ads which cost less.